ข่าวแจ้งสื่อมวลชน

Zen Group has officially announced its strategic partnership with CHAW Management through the signing of a franchise agreement to expand its “Khiang” brand into the international market. The signing ceremony was held at Sushi Cyu.

This collaboration reflects Zen Group’s commitment to elevating high-quality Thai restaurant businesses while promoting Thai Street Food on a broader international stage. The company is set to establish a new outlet at Suvarnabhumi International Airport – Thailand’s Global Gateway – a key strategic location connecting consumers from around the world.

Mr. Siruwat Chatchawal, Deputy Chief Marketing Officer of Zen Group, stated: “This partnership with CHAW Management marks another significant milestone for Zen Group in expanding the ‘Khiang’ brand internationally. We are committed to driving sustainable growth through a strong franchise system and well-recognized operational standards, while positioning Thai Street Food to compete and thrive in strategic global locations.”

Mr. Vichit Sachathamarat, Chief Executive Officer of CHAW Management, commented: “We are truly honored to collaborate with Zen Group in expanding the ‘Khiang’ brand into a strategic international location. With the brand’s strong foundation and Zen Group’s operational excellence, we are confident in achieving sustainable growth and introducing the charm of authentic Thai street food to a wider global audience.”

Zen Group and CHAW Management plan to officially open the “Khiang” outlet at Suvarnabhumi International Airport in April 2026. This expansion reinforces the company’s strategic focus on prime global locations and marks another key milestone for 2026, reflecting its clear vision of elevating Thai brands onto the international stage.

Zen Group continues to strengthen and develop its portfolio of brands through robust operational standards and strategic partnerships, driving long-term, sustainable growth.