ZEN going full steam on franchising locally and abroad All brands to be featured at TFBO 2019 on July 11-14
"ZEN Corporation Group Public Company Limited (ZEN)"" is going all out to expand franchising business both in Thailand and abroad as it gears up to present the group's nine restaurant brands at "Thailand Franchise & Business Opportunities 2019 (TFBO 2019)"" on July 11-14, 2018 at BITEC Bangna while setting the target of setting up 15 franchise restaurants abroad within this year.
Mr. Boonyong Tansakul, Chief Executive Officer of ZEN Corporation Group Public Company Limited (ZEN) - the food service provider, revealed that, as the Company has instituted a policy to expand its restaurant business both domestically and abroad under the franchise model particularly in the CLMV (Cambodia, Laos, Myanmar and Vietnam) region which remains a largely untapped market, the Company has decided to make its presence felt at the Thailand Franchise & Business Opportunities 2019 (TFBO 2019) at BITEC Bangna Hall EH 104 on July 11.14, 2019.
Taking place for the 15th year running, TFBO 2019 is considered to be ASEAN's largest franchise and business opportunity exposition and thus attracts a large number of both Thai and foreign visitors to the gathering, especially delegates from Cambodia, Malaysia, Lao PDR, South Korea, etc. Therefore, this is a great occasion for the Company to showcase its products.
The Chief Executive of ZEN further elaborated that the highlights of ZEN's participation at the TFBO 2019 will be the introduction of the Company's nine restaurant brands that have met with great success in Thailand and are ready for franchise expansion in foreign countries. The brands include Tummour, Jew Hon, Lao-Yuan, Kuay Teaw, de Tummour, Khiang by Tummour, On the Table, AKA and Musha.
The Company expects that its presence at this exposition will result in the direct and ready access to a big number of Thai and foreign business delegates who are interested in franchising the restaurants in the ZEN Group, especially among many entrepreneurs from within Thailand and Asian countries where continuous growth is forecasted. This is mainly because the restaurants within the group, especially Thai and Japanese, are well-known and popular among customers while the varied menus and food with great tastes are the main attractions.
"We have the policy to expand our restaurant business to every provinces in Thailand as well as to countries abroad, using the franchise business model to spearhead the advance to increase the capability for business expansion by giving the opportunity to investors to invest. This may take some time to study the markets but it is considered a quick way to grow the business. At present, the Company has expanded its restaurant franchises to neighboring countries, namely, Lao DPR, Myanmar and Cambodia totalling nine branches where the response has been quite good. This year, we are setting the target to set up 15 more branches in foreign countries, while our long-term plan is to expand our franchise business to cover the Asian region," Mr. Boonyong said.
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